SMO (Social Media Optimization)
is the art of making sure you are found, talked about, spoken to, and respond to customers who use Twitter, Facebook, YouTube, etc. These mediums are used. Even though you might not use them, other folks do. Even if you do not believe clients are talking about you, they are. Good, bad, or ugly...they talk.
You have the opportunity to be the expert online, as well as offline. You have the opportunity to help clients know more. What consumers want is truth and expertise. Something as simple as a blog will tell the world “I am the expert on this. I will give you expert advice”. You pick your subject matter...your area of service.
Brand Reputation
You want to listen. You have the opportunity to listen real-time about your business. To listen and react. To take necessary measures.One famous pizza chain was able to overcome some very bad publicity by using the same medium the bad PR started on...YouTube. By reacting immediately, the CEO was able to address what was seen by viewers and show it was a “one-off” situation and not an overwhelming problem. His immediacy in answering the problem started the “viral nature” of social media. Users started sending his message out to their friends, who in turn sent it to their friends. This successfully quashed the negative searches that would show on search engines, and brought the CEO’s video to the forefront of a search. It was due to having eyes and ears wide open to Social Media.
Do you want to know what your clients say? If so, Social Media Optimizing, would be in order.
Let LiveFreeSEO help.